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商品編號： 9-710-467 出版日期： 2010/04/13 作者姓名： Yoffie, David B.;Kim, Renee 商品類別： Other 商品規格： 25p 再版日期： 2014/07/07 地域： California 產業： Telecom;Electronics manufacturing 個案年度： 1976 - 2010
商品敘述：
On April 4, 2010, Apple Inc. launched the iPad, the company''s third major innovation released over the last decade under its iconic CEO Steve Jobs. Apple''s strategy of shifting its business into non-PC products had thrived so far, driven by the smashing success of the iPod and the iPhone. Yet challenges abounded. Macintosh sales in the worldwide PC market still languished below 5%. Growth in iPod sales was slowing down. iPhone faced increasing competition in the smartphone industry. And would Apple''s latest creation, the iPad, take the company to the next level?
涵蓋領域：
Strategic planning;Market positioning;Competitive strategy;Product introduction;Product positioning;Corporate strategy;Innovation
相關資料：
Case Teaching Note, (5-710-484), 11p, by David B. Yoffie
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